Manhead's Chris Cornell gives Hypebot.com 3 tips on how to sell more merchandise. These insights can help upcoming bands all the way up to the artists selling out arenas. Take a sneak peak at number one below.
Know your audience. As someone who has worked with countless bands, I’ve often witnessed my clients designing for themselves, rather than for the fans. Though you should express your creativity through your merchandise, I recommend designing first for your core fans, and giving them what they want.
To find out the last two tips, read the full article here.